Is it a Communication or Technology Breakdown?

It’s easy to blame an inanimate object. It’s harder to blame yourself.

Trying to get a laptop, smartphone, an app or website to do what you need it to do can be infuriating at times. Getting upset, getting frustrated are definitely part of the process. But, at no point during the process does someone step back and ask, “Is what … Read more...

Busting The Myths of Hollywood Hacking

Hacking in the movies is cool, no question. Completely inaccurate, but SO COOL.

Lately, it seems as though there is some story about hacking every day on the news. Both political parties are talking about it non-stop, there was the Wannacry virus that took the world by storm for a few days, and every Russian with a smartphone is now … Read more...

What is a vCIO and Why Do You Need One?

My team and I have been spending a lot of time recently with the folks at ReframeYourClients, learning what we already know – that IT has an important place in the org chart.

We are learning about how to position ourselves in a role that doesn’t really get discussed – Chief Information Officer – a necessity in any business.… Read more...

How To Get Your Marketing Into The Fast Lane

If you’re on the highway and everyone is driving in the same lane and they’re all going five miles under the speed limit, do you stay with them? Or do you change into the other lane, accelerate and get to the head of the line, reaching your destination faster than everyone else?

Most companies who try to market themselves are … Read more...

The Importance of Monitoring Your Customer Satisfaction Scores

How often do you ask your customers if they are satisfied with your product or service?

If you never ask, you may never know. You have a customer who is either satisfied or unsatisfied. It’s like Schrodinger’s cat. Schrodinger, an Austrian scientist, designed an experiment where a cat was placed in a box with a flask of poison and a … Read more...

How To Maximize Your Software To Boost Your Productivity

One of the easiest examples to point to when we talk about technology helping a business is processing credit card transactions.

Being used to Amazon, eBay, PayPal – really, any online system nowadays – we purchase something and enter a credit card number. Anything that is more complicated than that and you’re likely not to make a purchase. In most … Read more...